Small changes can make a bid difference! - our top ten marketing tips

10 helpful tips to help you to review your marketing strategy

The world of social media may seem like a crowded, daunting and hostile place, where everyone pokes
each other and tweets their negative and exaggerated opinions onto everything in sight in a crazed
whirlwind of adolescent fury...

But it’s not! Businesses large and small taking full advantage of this cost-effective and highly targeted route
to market. Your product or service appears instantly in front of hundreds, or even thousands of your loyal
fans and target audience members, just a click (or finger-prod) away from more information or that
all-important sale.

So here is iDM Design's guide to starting out in social media, and getting the best results for your business...

  • Make sure you’re using the correct channel. Facebook and Twitter are perfect for quick bite-sized chunks of information.
  • Pace yourself. Set a quarterly plan that maps out your social media aims and goals for that period.
  • Keep it real. Take care not to over-exploit social media - people can become over exposed and switch off to your posts.
  • Lead from the front. Social media presence from the leader of a business shows a down to earth and approachable side.
  • Keep your message relevant. “Just eaten a really sour apple LOL :)” doesn’t tell your followers anything, and is counter-productive. Don’t be tempted.
  • Integration is key -  a client or customer using Twitter or Pinterest is no different to a customer that’s looking at a billboard or watching a TV advertisement.
  • Don’t let it distract you. Set aside a small amount of time each day to check up on your comments and requests.
  • Offer something in return. Your followers have opted to show a public and open interest in your brand and it’s often good to reward them with offers, discounts and competitions.
  • Keep trying! It may be hard to attract followers initially but as word gets around (which is the whole concept of a social network) the snowball effect will take over!

If you'd like help or advice with any aspect of social media, online marketing or advertising click here to get in touch and we'd be happy to help.